Filmpromo.de – Trends und Best Practice Communication Cases aus der Entertainment-Industrie

Augmented Reality (kurz AR) bedeutet wörtlich übersetzt Erweiterte Realität. Mithilfe dieser Technologie wird es möglich, statische Medien wie Print aber auch reale Objekte computergestützt mit digitalen Informationen anzureichern.

Ein interessantes Zukunftsbild zum Thema AR hat Till Grusche von Frogdesign zusammengestellt:

AR1 Augmented Objects
— Marker and picture recognition
— augmented print and augmented packaging
— augmented POS terminals
— augmented shopping

AR2 Augmented Layers
— Mobile AR, no marker
— location based and compass
— AMOLED (Active Matrix Organic Light Emitting Diode)
— Pico Projectors (MIT)
— cloud computing
— wearable displays
— augmented goggles
— outernet,
— gesture control
— object and face recognition

AR3 Augmented Vision
— active contact lenses (total immersion)
— MARE (Massively Mobile Multi-User Augmented Reality Entertainment)
— MMTRG (Massive Multiplayer Trans Reality Games)
— augmented cinematic games
— pervasive wireless broadband
— semantic search
— intelligent pattern and image real-time processing
— brainwave control and voiceless communication
— mood detection
— real-world avatars

AR4 Augmented World and Augmented Brains
— artificial intelligence
— eye chips
— brain-computer interfaces
— “Web of thoughts”
— five-sense immersion

AR5 Full AR perspective
— neuro enhancement
— full body prosthesis
— “Neurobots”
— telepathy
— artifical brain/brain transplantation
— brain upload and caching
— reverse-engineered brain

Quelle: http://designmind.frogdesign.com/blog/augmented-in-berlin.html