Filmpromo.de – Trends und Best Practice Communication Cases aus der Entertainment-Industrie

In einem äußerst lesenswerten Beitrag der Variety habe ich folgende Passage über das moderne Kinopublikum und seinen Umgang mit Medien (insbesondere mit dem Internet) gefunden:

• Teens (age 13-17) are “all about sharing information and group thinking,” the report said, with social networking a critical communication tool. They go to movies in large groups and are heavily influenced by their friends’ opinions. They also prefer texting over having phone conversations. More than 70% also surf the Web and text while watching TV, and 67% of them socialize with friends online.
• Twentysomethings (age 18-29) “are digital natives that have grown up with technology” and are more likely to go online for movie info and to share what they think about movies via social networks (58% socialize with friends online). They use the Internet to find any kind of information and place a high value on online consumer reviews and sites that aggregate reviews.
• Auds in their 30s are time-constrained, with parenthood dominating their decisions. They split their moviegoing trips between their children and their spouses. They “spend the highest number of hours online and rep the highest use of technology (Internet, broadband access, DVR ownership and cell phone).” They also view the most recorded TV and skip the most ads via their DVRs.
• Those in their 40s embrace traditional media like magazines and newspapers, with moviegoing dominated by special family occasions and influenced by teens.
• And fiftysomethings avoid crowds, prefer matinees and “skip ads because they think there are too many commercials on TV.”

Quelle: variety.com